Yian signpost new multi-screen scrolling scrolling light boxes style newspaper column is full use of modern science and technology, a new type of media to meet the fierce competition in the advertising media needs arise. It is characterized by: 1, the new multi-screen scrolling light box style newspaper column has a new multi-functional social propaganda screen scrolling light box style newspaper column has a strong social advocacy function, but also print media news secondary transmission carrier, the newspaper through free value-added services provided for the audience, so that the reader has a chance to increase the party's principles and policies of the learning and understanding of all kinds of information channels, and promoting local economic development and spiritual civilization. Thus, setting new multi-screen scrolling light boxes National Press both a level of development and degree of regional economic civilization signs, but also of the party and the government to expand and conquer new public positions of important initiatives. The new multi-screen scrolling light box style newspaper column has landscaping, lighting the city's new multi-function screen scrolling light box style newspaper column with its new look style, colorful night lighting effects, and new urban planning, urban construction to form a high degree of harmony. On the one hand it to the audience to provide a pleasant spiritual life and beautiful visual enjoyment, greatly enriched the cultural life of the masses, to enhance the taste and value of urban city; on the other hand enhance the amenity of urban street style, to create a strong culture, becoming a civilized city, health city image projects. 2, the new multi-screen scrolling light box style newspaper column has the dissemination of information to facilitate the masses of new multi-function screen scrolling light box style newspaper column is an important cultural facilities, modern city, but also the cultural life of the masses is an important content. National Press construction are generally a piece of chain facilities, with a certain scale, it appears, for the masses anywhere in your own front door, free to read the newspaper street plaza, learn all kinds of new economic life information to provide a great convenience, so loved by the masses, become an important gathering place for groups of readers. 3, the new multi-screen scrolling light box style newspaper column has a function to enhance advertising effectiveness of new multi-screen scrolling light box style newspaper column by further expanding the range of newspapers and advertising audience, so that news content and newspaper ads in the newspaper as a breakthrough in the traditional indoor propagation limitations of the media, so to some extent, the newspaper has the advantage of outdoor media. This new model allows propaganda newspaper advertising effectiveness has been further extended and improved, in order to achieve the maximization of advertising effect, reaching encourage advertisers to increase newspaper advertising purposes. 4, the new multi-screen scrolling light box style newspaper column with enhanced functionality newspaper brands into the China Times newspaper has been a seller's buyer's market era, staking wave of development has ended, entered an era of brand competition. Core of newspaper marketing is to build brand image in the reader's mind, the newspaper of high-level competition will be the brand's competition. Newspaper brand strategy is through the established position in the newspaper market, giving the reader respected recognition, to achieve a long-term strategy to dominate the market. Complete the process of brand strategy including brand creation, use and protection, the new multi-screen scrolling light boxes style is undoubtedly an important path National Press newspaper construct brand. Located in the city streets by National Press 24 hours uninterrupted vision for a variety of audiences, "tips", will expand the newspaper's audience in a great extent, in the minds of the audience and gradually form a good brand image. Several times a day with a switch time setting function, people can design a unified picture residence time 1-99 seconds. You can set a different residence times for each picture, the use of electronic conduction overcome similar products using the relay easily damaged shortcomings; all have ideo write function, not afraid of power-down. Stop every picture is always the first one location, you can synchronize online. All displayed by the LED display screen residence time of the clock or glance. With a picture of the reach of tinfoil over the web sensor alarm protection, stable performance, simple to set up and never lost painting, stable operation in a variety of environments and long-term, strong anti-aggravation.